AI image matching that spots fakes humans miss

The fakes are copying your photos. FauxFinder copies them back.

FauxFinder uses image matching to find counterfeit versions of your products across Amazon, Walmart, and TikTok Shop, including listings that dodge keyword searches entirely. We file the takedowns and keep watching for re-listings, on one flat subscription.

Get a free counterfeit scan FauxFinder counterfeit monitoring dashboard illustration

How does FauxFinder work?

1. We find the fakes

Daily scans of Amazon, Walmart, and TikTok Shop match your catalog against live listings, including TikTok livestream sellers.

2. We file the takedowns

Every confirmed counterfeit is filed through the platform's official channel, with evidence formatted to its rules, and tracked to resolution.

3. We keep them down

Removed sellers go on a permanent watch list. Re-listings are caught in hours and re-filed with the full case history attached.

Why image matching instead of keyword search?

Counterfeit sellers know brands search for their own name, so the smart ones misspell it, abbreviate it, or leave it out of the title entirely. What they cannot hide is the product photo, because the photo is what converts. FauxFinder matches on the image itself, so the listing surfaces anyway.

What about TikTok livestreams?

Livestream selling is the fastest-growing knockoff channel and the hardest to police, because the storefront disappears when the stream ends. We monitor livestream activity in your category and capture evidence in real time, so there is something to file against.

Who handles the takedown paperwork?

We do, end to end. Each confirmed match is turned into a platform-specific complaint, filed through the official channel, and tracked until the listing is down. Removed sellers stay on a watch list so re-listings get filed again without you lifting a finger.

How does FauxFinder compare to a typical IP law firm?

FauxFinderTypical IP law firm
Daily monitoring of Amazon, Walmart, and TikTok ShopYesNo
Takedowns filed and tracked for youYesYes
TikTok livestream seller coverageYesNo
Permanent re-listing watchYesNo
Flat monthly subscriptionYesNo

Frequently asked questions

What counts as a counterfeit for enforcement?

Listings that copy your product and pass it off as yours: stolen photos, cloned packaging, unauthorized use of your brand name, or replicas sold into your search results. We confirm each match against your real catalog before anything is filed.

Which marketplaces do you cover?

Amazon, Walmart Marketplace, and TikTok Shop, scanned daily. These three account for the overwhelming majority of knockoff sales hitting Shopify Plus brands.

Can you find fakes that do not use our brand name?

Yes. That is the core of the product. Image matching and packaging fingerprinting catch listings that avoid your name completely, which keyword tools miss.

What do you need to get started?

Your product images, packaging files if you have them, your catalog, and any trademark or copyright registrations. The richer the reference set, the sharper the matching.

How is FauxFinder priced?

A flat monthly subscription by catalog size. No per-takedown fees and no hourly billing, so finding more fakes never costs you more.

From the blog

What Amazon Brand Registry does not do for you

Brand Registry is table stakes, not a solution. Enrollment gives your complaints weight and unlocks reporting tools, but nothing in the prog...

TikTok livestream knockoffs are the new enforcement hole

A TikTok livestream seller can move serious volume in an hour, and when the stream ends, the storefront effectively disappears. There is no ...

Who we protect

Fashion and Apparel

Fashion is the most counterfeited category in ecommerce. Designs that trend get copied within weeks, and the fakes ride your exact...

Beauty and Cosmetics

Counterfeit beauty products are a safety problem, not just a revenue problem. Fakes with unknown ingredients trigger bad reviews, ...

Supplements and Wellness

Supplement counterfeits copy your label and fill the capsules with whatever is cheap. Buyers who feel nothing, or feel worse, blam...

Consumer Electronics

Electronics knockoffs clone industrial design and packaging, then undercut on price with inferior components. The returns and safe...

See all verticals we cover, compare alternatives to FauxFinder, or look up terms in the counterfeit enforcement glossary.